Our faculty’s Mid-Day Seminars continued with a presentation titled “Emojis and Beyond in Marketing Research” delivered by Dr. Murat Kantar, a faculty member of the International Trade and Finance Department. The seminar delved into the role of emojis, which have become an integral part of digital marketing, in marketing research.
Dr. Kantar emphasized how the growing use of emojis, particularly on social media and digital platforms, has transformed the ways brands communicate with consumers. The presentation showcased how emojis can be utilized as a valuable data source in marketing research and highlighted their significance in understanding customer emotions and behaviors.
The seminar also addressed the impact of visual communication on marketing research and discussed emerging methods for analyzing consumer behavior. It explored how emojis influence consumers’ emotional responses and contribute to shaping marketing strategies. Additionally, insights were shared on visual elements and next-generation data collection tools that could potentially replace traditional text-based surveys.
Dr. Kantar’s presentation offered participants a fresh perspective on digital marketing and consumer behavior while emphasizing the importance of emoji and visual-based communication. The seminar concluded with a Q&A session where audience questions were addressed.